PORTFOLIO
Sites and content I design, write, and maintain.
I have spent 20+ years publishing on the web. These are projects I built and kept running: websites, bilingual content, and monthly upkeep for food brands, real estate, logistics, wellness, and manufacturing businesses across Panama and the Americas. Most of them I still maintain today.
25 sites under active maintenance · English and Latin American Spanish · WordPress · Kadence · Divi
SELECTED WORK
Nine projects, start to ongoing
Each one lists exactly what I delivered and the role I played, because we built a website does not tell you much.
FOOD AND BEVERAGE
Food brand with a 150+ recipe database
A full product and content site for the Arrossísimo rice brand in Panama. The core is a searchable recipe database that grows every month, plus complete product information and a monthly content cycle that keeps the brand visible in search.
DELIVERED — Website design and build, 150+ recipe database with structured recipe markup, monthly content publishing pipeline, product pages
CLIENT — Arrossísimo, rice brand, Panama
MY ROLE — Design · Content strategy · Bilingual copy · Monthly maintenance
150+ recipes published and indexed. Content updated every month since launch.
CONTENT SYSTEMS
The recipe database, up close
Every recipe is a structured entry, not a blog post: ingredients, steps, print and save actions, and recipe schema so it can surface in search as a recipe. Built so the client can publish without touching code.
DELIVERED — Recipe content model, WP Recipe Maker implementation, print and save functionality, recipe schema markup, publishing workflow for non-technical staff
CLIENT — Arrossísimo, rice brand, Panama
MY ROLE — Content architecture · Content operations · Bilingual copy
Non-technical staff publish recipes directly. Recipes structured for rich results in search.
LOGISTICS
National distribution and logistics company
A corporate site for a national distributor, built around video and real warehouse photography to convey the scale and professionalism of the operation. Stock imagery was not communicating it.
DELIVERED — Corporate website, video integration and optimization, distribution and coverage pages, ongoing maintenance
CLIENT — DIASA, national distributor and logistics, Panama
MY ROLE — Design · Content strategy · Bilingual copy · Monthly maintenance
Operational scale shown through video and real facility imagery rather than described in text.
REAL ESTATE
Bilingual real-estate site with property inventory
A brokerage site where the property inventory is the product: searchable, filterable listings with photography, pricing, and specifications, served in English and Spanish from one system.
DELIVERED — Website design, searchable property inventory, listing templates, bilingual navigation, ongoing maintenance
CLIENT — PGS Realty, Panama
MY ROLE — Design · Bilingual copy · Monthly maintenance
Listings searchable and filterable in both languages from a single inventory.
REAL ESTATE
Single-property luxury listing site
A dedicated site for one high-value seaside property, built so high-resolution photography and the features of the home carry the sale rather than being flattened into a generic listing portal template.
DELIVERED — Single-property site, high-resolution image galleries, feature and location pages, inquiry funnel
CLIENT — Casa del Amor, luxury seaside villa, Panama
MY ROLE — Design · Bilingual copy · Build
Property presented with full-resolution media instead of portal-compressed images.
FOOD AND AGRICULTURE
Natural food producer
A site for an agro-processor whose selling point is how the food is actually grown and made. The work was mostly editorial: finding the language for their values and healthy product range, then building a site that leads with it.
DELIVERED — Website design and build, brand messaging and values narrative, product range and recipe pages
CLIENT — Agroprocesadora Mejores Alimentos, Panama
MY ROLE — Design · Content strategy · Bilingual copy
Product values moved to the front of the site narrative.
WELLNESS · ENGLISH MARKET
Wellness coach personal brand
An English-language personal brand site for a coach whose offer is built on her own method. The work was translating a personal philosophy into a structure visitors can navigate: what she does, who it is for, and how to start.
DELIVERED — Website design and build, brand messaging, program and retreat pages, booking path
CLIENT — By Bonnie Muenz, wellness coach, English-language market
MY ROLE — Design · Content strategy · Copy
A personal method structured into a navigable offer rather than one long page.
INDUSTRIAL MANUFACTURING
Manufacturer with standard and custom product lines
A site for a manufacturer of electro-welded steel mesh, where buyers arrive knowing specifications rather than brand names. Structured so standard and custom lines are findable fast, with a direct WhatsApp path for quotes.
DELIVERED — Website design and build, product line and specification pages, quote and WhatsApp contact path, Spanish content
CLIENT — Mallacero Panamá, electro-welded steel mesh
MY ROLE — Design · Content strategy · Spanish copy
Specifications and the custom-order path surfaced on the landing view.
CONTENT OPERATIONS AT SCALE
Two brand YouTube channels, published monthly
Beyond the websites, I run the video content operation for two food brands, Arrossísimo and Maissísimo: recipe and product videos published on a monthly cycle, organized into themed playlists so the catalog stays browsable as it grows. This is the part of the work that is pure content operations, a repeatable pipeline that ships every month.
DELIVERED — Channel setup and branding for two brands, monthly publishing cycle, themed playlist architecture, titles, descriptions and metadata optimization, recipe-to-video pipeline
CLIENTS — Arrossísimo and Maissísimo, food brands, Panama
MY ROLE — Content strategy · Content operations · Bilingual copy · Monthly publishing
176 videos published across the two channels and still growing every month. Catalogs organized into themed playlists rather than an undifferentiated feed.
CAPABILITIES
What I bring to the work
The same skill set whether you are hiring a studio or hiring a content manager.
Languages
English, native-level writing and editing
Latin American Spanish, Panama conventions
Bilingual content built in parallel, not machine-translated
Certified English to Spanish document translation
Platforms and tools
WordPress, 20+ years
Kadence and Divi page builders
SEO structure, schema, Google Business Profile
Analytics, hosting, backups, security upkeep
Content operations
Monthly content cycles across a 25-site portfolio
Editorial calendars and publishing pipelines
Recipe and product database management at scale
Documentation and technical writing
FOR BUSINESSES
Work with the studio
Need a site built, rewritten, or finally maintained properly in English, Spanish, or both? Tell me what you need and I will tell you what it takes.
FOR EMPLOYERS
Hiring a web content manager?
I am open to web content management and technical writing roles. The work above is the portfolio. My background and full history are on the About page.